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LIMRA: Term Life Sales Marks Sixth Consecutive Quarter of Growth in Second Quarter 2024 — On Pace for a Record Year

In the second quarter 2024, term life insurance — a mainstay for younger and middle-income families — recorded its sixth consecutive quarter of growth in both premium and policy sales, according to LIMRA’s U.S. Life Insurance Sales Survey.

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Life Insurance Awareness Month 2024

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and its role in protecting families’ financial security. LIMRA is proud to once again support LIAM. 

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Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

breed@loma.org

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