2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.
Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q4 2024 data.
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New 4Q 2024 Data.