Skip to content

Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Latest Consumer Research

2024 Retirement Investors: Behaviors, Attitudes, and Financial Situations

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States. New - downloadable PDF of The Modern Retiree infographic.

The Changing Family: A New Reality for Life Insurance

Over recent decades, numerous fundamental shifts have influenced the structure of the American family. Within the life insurance landscape specifically, these changes present modern and meaningful implications for consumer needs and expectations.

The Modern Retiree: Embracing the Future of Retirement

As the concept of retirement is evolving, what factors are shaping the experiences of modern retirees?

The Facts of Life and Annuities: 2024 Update

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

Wellness at Work: Financial, Emotional, and Physical Wellness Programs in the Workplace

With rising financial, emotional, and physical stress, employees increasingly look to workplace wellness programs and benefits for crucial support and stress reduction.

Related MarketFacts Articles

Related On-Demand Webinars

Watch anytime, anywhere.

Embedding Customer-Obsession to Drive Long-Term Growth

1/14/2025, 1 - 2 p.m. ET

Discover how Prudential Financial has transformed the way it manages and invests in both B2B and B2C customer experiences.

 

LinkedIn LIVE: Industry Insights With Bryan Hodgens — Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

LinkedIn LIVE: Industry Insights With Bryan Hodgens: Uncomplicating the Life Insurance Ownership Market Opportunity

10/16/2024, 3 - 4 p.m. ET

10/16/24 - In this episode of Industry Insights With Bryan Hodgens, Bryan, senior vice president and head of LIMRA research, talks to Todd Silverhart, corporate vice president and director, LIMRA’s Research Quality and Performance, about new life insurance ownership findings and what it means for our industry and your business strategy.

Canadian Insurance Barometer Webinar

8/21/2024, 1 - 2 p.m. EDT

The debut release of the Canadian Insurance Barometer Study, from LIMRA and Life Happens, finds that 57% of Canadians self-reported owning some type of life insurance coverage. Join our webinar to dig deeper into the life insurance perceptions, attitudes, and behaviors of consumers in Canada.

Upcoming Related Events

  • There are currently no upcoming {{selectedCategory.title}}

  •  {{eventItem.ext.dateStart.month}} {{eventItem.ext.dateStart.day}}
     {{eventItem.ext.dateStart.month}} -
     {{eventItem.ext.dateEnd.month}} {{eventItem.ext.dateEnd.day}}
    {{eventItem.ext.dateStart.month}} {{eventItem.ext.dateStart.day}}

    {{eventItem. title}}

    {{eventItem.location}}


Did you accomplish the goal of your visit to our site?

Yes No