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Experience Studies Pro

LIMRA/SOA
Experience Studies Pro Program

Experience Studies Pro from the SOA Research Institute and LIMRA offers a wide range of comprehensive industry experience studies covering diverse insurance product lines.

Continuing to Expand the Value of Industry Experience Studies

LIMRA and the Society of Actuaries (SOA) Research Institute are expanding the Experience Studies Pro program and implementing a new subscription model in 2025 to better service members and the industry.

This new subscription program currently has commitments from 30 life insurance and annuity companies, — representing nearly 80% of in-force premiums in the U.S. Together, these companies will help guide the industry to produce experience studies in support of adequate pricing and reserving across multiple product lines and risk factors.

Under this new model, LIMRA and the SOA Research Institute plan to release 5-7 studies each year with access made available to all subscribing companies.  

A Powerful Partnership

Analysis and Visualization - Made Easy

The partnership between the SOA Research Institute and LIMRA created Experience Studies Pro, a new, in-depth program of research and analysis. This joint effort offers timely, consistent, and comprehensive releases of industry experience data — providing you with the necessary tools for product development, pricing, and assumption setting work.

A Comprehensive Program of Industry Experience Studies

Experience Studies Pro from the SOA Research Institute and LIMRA offers a wide range of comprehensive industry experience studies covering diverse insurance product lines - retail life, insurance disability insurance, pension, workplace and more.

Studies

Studies Available for Purchase Now on the SOA Website

2024 Group Term Life Experience Study (covers 2013 - 2021)

Universal Life Premium Persistency

Fixed Rate Deferred Annuity Surrender

Payout Annuity Mortality Study

2021-2022 Fixed Indexed Annuity Contract Owner Behavior Experience Study

2019-2020 Fixed Indexed Annuity Contract Owner Behavior Experience Study

2019-2021 Variable Annuity Contract Holder Behavior Experience Study

2015–2021 UL Surrender/Lapse Experience Study


Contact StudyPro@soa.org for details on the standard data package or if you have any questions. To access your study dashboard, visit the study’s webpage here at limra.com.

Annuity Experience Studies

Access these previous experience studies listed below as part of your member benefits. If you do not see a study you’d like to access, please contact our InfoCenter.

Variable Annuity Guaranteed Living Benefit Election Tracking

Variable Annuity Guaranteed Living Benefit Election Tracking

Variable Annuity Guaranteed Living Benefits Utilization Study (VAGLBUS)

Learn more about benefit utilization - as well as the connection with behaviors such as withdrawals and persistency - to assist with assessing and managing the long-term risks of these VA GLBs.

Deferred Annuity Persistency (2007)

This study examines the surrender activity of deferred annuities by selected product, customer, and distribution characteristics.

Canadian Segregated Funds Product Experience Study

Learn about Canadian segregated funds product policyholder behavior and mortality experience, key risk factors that materially impact the cost of guaranteed death, maturity, and withdrawal benefits provided by segregated funds products.

Life Experience Studies

Access these previous experience studies listed below as part of your member benefits. If you do not see a study you’d like to access, please contact our InfoCenter.

U.S. Individual Life Insurance: COVID-19 Mortality Experience Study

Explore the impact of COVID-19 on individual life insurance claims experience.

U.S. Individual Life Insurance Persistency

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Flexible Premium Universal Life Products: Lapse/Surrender and Premium Persistency Experience Study

Read the first-ever study of universal life insurance premium persistency experience. This is a key risk influencing the profitability of secondary guarantee products and products that are marketed and sold for traditional protection and savings accumulation purposes.

Other Product Experience Studies

Access these previous experience studies listed below as part of your member benefits. If you do not see a study you’d like to access, please contact our InfoCenter.

U.S. Individual Disability Income Insurance Persistency

Product line lapse statistics for the U.S. individual disability income insurance industry.

U.S. Long-Term Care Insurance Persistency

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Final Expense Insurance Study

Learn about the final expense market including sales volumes, inforce premium, new business processing, policy statistics, and product performance.

About Marianne Purushotham

Marianne Purushotham, FSA, MAAA

Marianne Purushotham is responsible for LIMRA and LOMA’s data analysis and statistical modeling functions including applications of predictive analytics to life and health insurance industry problems. She also manages LIMRA and LOMA’s strategic research partnership with the Society of Actuaries which includes studies of industry experience related to various insurance product lines. 

Prior to her current position, Purushotham worked in both insurance company and actuarial consulting roles where her areas of specialization included pricing, valuation, financial reporting, assumption review, and experience analysis for life, annuity and health products.

Purushotham holds a Bachelor of Arts in Mathematics from Middlebury College and a Master of Science in Applied Mathematics from Virginia Polytechnic Institute.

Work Phone: (860) 298-3835

mpurushotham@limra.com

About our Partnership with the SOA Research Institute

In the fall of 2021, LIMRA and the Society of Actuaries (SOA) Research Institute began a new partnership to collect and process data to be used in industry-wide experience studies. 

In 2025, the program evolved into a subscription model, bringing together 30 life insurers, with the goal to conduct 5-7 studies each year. You can read more in our news release.

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